The term feminist was never appealing to Whitney Wolfe Herd. This started to change after the way her involvement with Tinder ended. Once she filed a sexual harassment lawsuit against the dating app company the word feminist took on a new meaning. Whitney Wolf Herd is woman who will not allow her voice to be silenced by men. She wants to be successful based on her unique qualifications and talents. Once she left Tinder she decided it was time for women to be in control in the world of online dating.
This is when Bumble entered the picture. The app was designed for both men and women to be able to indicate they are interested. The difference is only women can start a conversation. This virtually eliminated the nude photographs and sleazy lines that make it so hard for a woman to participate in online dating. Not everyone believed Whitney Wolfe was going about things the right way but her success proved otherwise. She chose an executive team of mostly females for Bumble. She is concerned about women being safe, secure and enjoying their online dating experience. Her beliefs were obviously correct because Bumble is now valued at well over $1 billion.
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Whitney Wolfe planned a launch party for Bumble that was a delightful success. She has completely changed the dynamics of online dating. Her decision to provide women with the first move resulted in 22 million registered users. The yearly growth of the company has exceeded seventy percent. Bumble became so successful the Match Group offered $450 million for the company but Whitney Wolfe Herd turned them down. The Match Company made another attempt at an increased figure of $1 billion. She owns twenty percent of Bumble making her a centi-millionaire.
The monthly subscription for Bumble is $9.99. This is paid monthly by over ten percent of Bumble users. Whitney Wolfe Herd chose Austin for the Bumble headquarters. Her initial success began because she liked the scenario of having a mans phone number without him having hers. This is what gave her the idea of only allowing the woman to send the first message on the dating app. The idea was brilliant because it directly related to the target market. The next big decision Whitney Wolfe Herd had to make was the name of the app. She liked Bumble because she though the idea of hives and bees would work well for branding. Bumble went live at the end of 2014. More than 100,000 downloads resulted during the first month. Women were more than ready for the Bumble app.