Nathaniel Ru has seen a lot of issues with today’s society. For one thing, a lot of fattening foods have been thrown all over the place. Fattening items are advertised heavily. At the same time, there is this mindset that the pleasurable things are unhealthy while the chores are healthier. Often times, healthier foods lacked flavor. People found themselves eating bland food. However, Nathaniel Ru is showing that healthy food does not have to be so bland. There are some foods that people could enjoy that also bring them to a much healthier lifestyle. This is what can be found at Sweetgreen.
Nathaniel Ru has partnered with two friends in order to put together something that will help people choose a healthier lifestyle. With Sweetgreen, people will not only enjoy some of the salads that are presented to them, but they will also enjoy plenty of other items on the menu. The three people had a lot of obstacles to overcome. One obstacle was their lack of experience. The fortunate thing is that they were able to use it to their advantage. For one thing, they had a fresh set of eyes that could come up with new solutions to their problems.
One thing that Nathaniel has shown with his company is that he has a lot of creativity. Creativity is one of the key factors in success. Another key factor is in the marketing. Someone has to spread the word about what is happening. Then people will come to check it out. If the customer is satisfied, then word will spread and more people will come.
Healthy living no longer has to be defined as excruciatingly boring or painful. People will find newer and better tastes that they will enjoy. A lot of the foods that are offered by Sweetgreen are full of flavor. Therefore, there is no processing or any other activities that could manipulate the food that is served.