Doe Deere is no stranger to bright, bold colors. Her makeup line is packed full of energetic and electric colors that brighten up the mundane makeup routine. Deere is the ultimate “Unicorn Queen” and is always creating new and exciting color schemes for her product line.
Deere was born in Russia originally, and she moved to New York where she studied fashion design. She is now the CEO of her own company, Lime Crime. She is now located in Los Angeles where she continues to expand her company.
Her makeup line consists of colorful nail polish, lipsticks, liquid liners, eye-shadows, and lip gloss. As usual, all of her products are cruelty-free, vegan, and certified.
Deere started out designing her own clothing, and she wanted to compliment her style with brightly colored makeup, but there was nothing that really stood out to her or could really truly express her unique and vibrant personality. She began to make her own, and the look caught on.
Deere has always loved makeup and fairy tales so to combine the two just made sense. Lime Crime was born and adopted the unicorn as its mascot. The unicorn made an ideal pick because to Deere; it represents compassion, kindness, individuality, and beauty.
Lime Crime didn’t take long to catch on, and it is now practically a household name. Deere started to sell her glitter, blush, primers, and fine brushes in 2008. She has expanded to include Unicorn Hair Dyes, and they have proven to be a big hit with her customers.
Deere originally pursued becoming a clothing designer and even attended the Fashion Institute of Technology where she majored in illustration and fashion design, but she decided to start her own clothing line. Through her individual endeavors, she has learned a lot about marketing and fashion trends. She experimented with makeup and found that it was the way to go and she just went with it.
Deere has learned a lot from other entrepreneurs and form business books. One of her favorite authors is Karl Lagerfeld.
Deere always has the time for her fan base and her customers and uses their feedback to improve her product lines and collections. She is always in-tune to her customers and listens to what they have to say. Facetune has been a fun and helpful tool for her business, and it makes he Instagram photos that much more fun and polished. Learn more: http://frenchtribune.com/teneur/25362-how-controversial-doe-deere-became-successful-entrepreneur
Deere likes to spread the love, and she is a supported of many charities including Sanctuary For Families, HOLA for kids in LA, and Red Cross, just to name a few. Deere choses to name her company Lime Crime because she like the sound of it and is a fun pun. It reflects the fun and enchanted kind of person that she is, and it is pretty easy to remember, so it sticks in peoples’ minds. Her company appeals to the generation of today and is unique enough to stand out from all the other makeup companies out there.