EOS Lip Balm leads the way as one of the most popular companies, but this is just a recent leadership role. Some people may wonder how this is possible all of a sudden when this company has been around since 2009. It is clearly not an overnight success, but the success in this company has much to do with the acknowledgement from the celebrities that are favoring this brand over Blistex and Chapstick.
There is always going to be a push for people to consider something that is new. When Christina Aguilera or Demi Lovato started getting photographed using EOS Lip Balm the fans of these singers took note. When people would see these advertisements in Teen Vogue or Cosmopolitan a large number of consumers were curious about the EOS Lip Balm flavors, https://www.amazon.com/Organic-Smooth-Strawberry-Passion-Honeydew/dp/B009QTDYYA. All of these things would totally transform the way that people were seeing this lip balm. This is what the founders of EOS has to do. They knew very Well that they had to create a company that would look and feel different than any of the other companies that were selling lip balm. This is why it is important for this company to acknowledge the different relationship with celebs like Miley Cyrus. This can be a gateway to a much better fan base.
EOS found Craig Dubitsky knew that there was a chance that customers would connect with this company if he just has the right marketing campaign in place. He knew that the more than 2 million Facebook likes over the years – coupled with a great amount of celebrity buzz – would fuel a company that could compete with Chapstick. It did not matter if Chapstick has led in the past. EOS would evolve as a company that catered to a young fan base that valued celebrity endorsements.