Cancer Treatment Centers of America and the “Mother Approach”

Cancer Treatment Centers of America (CTCA) is a medical organization that has the sole mission of fighting cancer. CTCA has a unique philosophy regarding their work; they follow what they call the “mother standard,” which means that they treat every patient as if he or she were family. Because fighting cancer is all they do, they are extremely good at it.

CTCA treats all stages of cancer. They attack cancer directly through surgeries, radiation, chemotherapy and other treatments, and they provide therapies to treat symptoms including nausea, pain and fatigue. The professionals at CTCA take the approach that no two cancers are the same in the same sense that no two people are the same, and they customize their approach to the individual patient accordingly. Not only do they treat disease, but they strive to help their patients maintain quality of life.

Doctors and researchers at CTCA are working at the very cutting edge of cancer research. While some of the treatments that CTCA use are directed at destroying cancer, others are directed at boosting the powers of the immune system to fight cancer. At all times, the scientists at CTCA are using the data collected from the organization’s work to attempt to figure out what causes cancer in the first place, contact them.

Currently, CTCA uses precision cancer treatment. This means that they are treating cancer at the molecular level, and it is at this area of research that many advances have taken place recently. Essentially, researchers are using the many technological advances of the 21st Century to outsmart a disease that is extremely smart itself, and read full article.

EOS Lip Balm and the Connection to Celebrities

EOS Lip Balm leads the way as one of the most popular companies, but this is just a recent leadership role. Some people may wonder how this is possible all of a sudden when this company has been around since 2009. It is clearly not an overnight success, but the success in this company has much to do with the acknowledgement from the celebrities that are favoring this brand over Blistex and Chapstick.

There is always going to be a push for people to consider something that is new. When Christina Aguilera or Demi Lovato started getting photographed using EOS Lip Balm the fans of these singers took note. When people would see these advertisements in Teen Vogue or Cosmopolitan a large number of consumers were curious about the EOS Lip Balm flavors, All of these things would totally transform the way that people were seeing this lip balm. This is what the founders of EOS has to do. They knew very Well that they had to create a company that would look and feel different than any of the other companies that were selling lip balm. This is why it is important for this company to acknowledge the different relationship with celebs like Miley Cyrus. This can be a gateway to a much better fan base.

EOS found Craig Dubitsky knew that there was a chance that customers would connect with this company if he just has the right marketing campaign in place. He knew that the more than 2 million Facebook likes over the years – coupled with a great amount of celebrity buzz – would fuel a company that could compete with Chapstick. It did not matter if Chapstick has led in the past. EOS would evolve as a company that catered to a young fan base that valued celebrity endorsements.