Brazilian Publicist, Jose Henrique Borghi is Interviewed by Panorama Mercantil Magazine


Jose Henrique Borghi was asked by Panorama Mercantil Magazine where he sees marketing heading in the future. Mr. Borghi answered that sees marketing headed towards a single unified platform. He says he sees a combination of media, content, business and personal life in advertising. The road to it he also believes is a strong trend that we are seeing nowadays and more information click here.

Panorama Mercantil Magazine stated that Jose Henrique Borghi is now considered to be one of the most influential publicists in all of Brazil. The magazine then asked Mr. Borghi what he thought of holding such a title and if it had any impact on him? Jose Henrique Borghi replied that he simply works hard at his job and tries to stay humble. He also tries to stay grounded and not let the fame or fortune make him seem better than he really is. Jose Henrique Borghi also believes he is still far from Brazilian advertising legends such as Júlio Ribeiro and Washington Olivetto and Borghi on Facebook.

Mr. Borghi was asked about his two most famous campaigns and the new ads he created. His most famous marketing campaigns included a Parmalat stuffed animals ad featuring children and the Sazón seasoning advertisement featuring a Brazilian hit folk song. He was asked that when he creates new advertisements now does he think that they will will become as popular as his two best ones?

Jose Henrique Borghi does not believe all the ads he will create will be as popular as the Sazon or Parmalat stuffed animal ads. Most of the time, the ads you create will not very popular he added. He says that it is very rare to have an ad go so viral and become so popular as it did with the case of Sazon and Parmalat. He credits hard work and the seizing of opportunities to his great success with those two ads in particular and learn more about Borghi.

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